??????? ??? ???? ???? ?????? ?? ?????????? ???? ???? ??????? ?????? ??????????? ???? ??? ?????? ?? ?????????? ???? ???. ??????? ???? ????? ??????? ???? ????? ?????? ?? ?????? ????????? ??????? ????? ??????? ?????? prior to now, unique clubs competing inside the league had the rights to market their broadcast rights to particular channels in the co